The L'Officiel Dutch June 2012 Laura Kampman photoshoot brandishes an unusual high fashion appeal. Hailing from the Netherlands, Kampman has come to work with some of the style world's best, seen by way of her collaborations with Sonia Rykiel, Balenciaga, Missoni and Roberto Cavalli. And while she has indeed been involved in her fair share of couture productions, few have incorporated the model into such an unkempt set.
The beauty of this L'Officiel Dutch editorial is in Kampman's disheveled appearance. Loose strands of hair are left to stick out alongside dark kohl eye makeup, in tune with the allure of bedhead looks. And while few would predict the pairing of frizzy tresses with tight athletic shorts and polo t-shirts, the Dancian photography group has displayed just how well these opposing styles can go together.
What's Driving This Trend
- Disheveled Fashion
- The disheveled appearance in fashion editorials is a disruptive innovation opportunity for brands to explore unconventional and effortlessly cool styles.
- Athleisure
- The combination of athletic shorts and polo t-shirts in fashion editorials presents a disruptive innovation opportunity for the athleisure industry to create sporty yet stylish clothing.
- Bedhead Beauty
- The unkempt and bedhead looks in beauty editorials offer a disruptive innovation opportunity for hairstyling brands to embrace natural and effortless hair trends.
Who This Affects Most
- Fashion
- The disheveled appearance in fashion editorials presents a disruptive innovation opportunity for fashion brands to experiment with unconventional and unique styles.
- Athletic Apparel
- The combination of athletic shorts and polo t-shirts in fashion editorials offers a disruptive innovation opportunity for athletic apparel brands to incorporate sporty elements into stylish designs.
- Beauty
- The unkempt and bedhead looks in beauty editorials provide a disruptive innovation opportunity for hairstyling brands to promote natural and effortless hair trends.
