The title of the L'Officiel 'Be a Woman' editorial will reel many people in, both women and men. In a way, it is a loose play on Russell Peter's 'be a man' joke that took the world by storm back in the mid-2000s. But there is nothing overtly funny about the looks featured throughout this photoshoot. Instead, it is full of feminine pride and sophisticated elegance, something every woman should try to channel on a daily basis.
The L'Officiel 'Be a Woman' editorial was shot by photographer Iakovos Kalaitzakis. Appearing in the May 2014 issue of the publication, it stars model Milly Simmonds. Although dressed to the nines in embroidered dresses, billowing gowns and more, the brunette beauty lounges about without a care in the world.
Why This Trend Is Growing
- Feminine Fashion
- The trend of feminine pride and fashion elegance presents an opportunity for retailers to rethink women's clothing design and marketing.
- Sophisticated Photography
- The trend of using sophisticated photography to highlight fashion elegance presents an opportunity for fashion and photography industry professionals to collaborate.
- Empowerment Messaging
- The trend of empowerment messaging through fashion editorials presents an opportunity for brands to align their marketing messaging with social justice causes.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the rise of feminine pride and elegance through innovative clothing and accessories design and marketing.
- Photography
- The photography industry can tap into the trend of sophisticated photography to elevate their work in the fashion editorial space.
- Marketing and Advertising
- The marketing and advertising industry can leverage the trend of empowerment messaging to appeal to socially conscious consumers who value brands that align with their values.
