South Korean fashion imprint LMC, which is short for Lost Management Cities recently unveiled its new collection designed for the Fall/Winter 2022 season. The seasonal designs are full of urban looks that are made with themes of peace, love, and freedom.
The upcoming range also spotlights collegiate design cues as well, along with the familiar bear and globe emblems across new silhouettes. One of the notable items to join the seasonal collection include the leather jacket made in collaboration with Avirex. The back of the jacket has a specially stylized co-branding detail and a custom logo that features Atlas holding up the world accompanied by two tigers and other greek motifs including Cherub graphic accents.
Image Credit: LMC
Why This Trend Is Growing
- Collegiate-themed Fashion
- Create collegiate-themed collections for different seasons to keep up with demand.
- Co-branding Collaboration
- Partner with other brands to create unique products that cater to a broader audience.
- Graphic-heavy Design
- Incorporate intricate graphics into clothing designs for a unique and eye-catching look.
Industries Being Reshaped
- Fashion
- Fashion Labels can incorporate elements of different themes into their clothes to make them more appealing.
- Retail
- Retailers can focus on showcasing collegiate-themed designs in physical stores to attract customers.
- Marketing
- Marketing agencies can help brands collaborate with other companies for co-branded products with unique designs.
