Scholastically-Minded Style Editorials

The Harper's Bazaar UK Living Colour Photoshoot is Academic

The Harper's Bazaar UK August 2014 Living Colour editorial provides a clear cut nod to back-to-school styles. In each shot, model Magdalena Langrova was found toting backpacks, small briefcases and chic iPad cases, much like one would expect to find on campus come Fall 2014.

Stylist Miranda Almond reinterpreted the classic school girl look with modern twists. Pliant fabrics were matched with bright pink heels, strap sandals, baby blue embellishments, furry coats and black ankle boots.

At the same time, Almond remained mindful of scholastic staples via long brown jackets, thick grey skirts, sensible leather gloves and green trousers, pieces that have historically been worked into one's daily look at school or en route to class.

Back-to-school Styles
Opportunity for retailers to incorporate modern twists on classic school girl looks with pliant fabrics and bright accessories.
Academic-inspired Accessories
Opportunity for accessory designers to create stylish and practical school-inspired backpacks, briefcases, and iPad cases.
Scholastic Staples
Opportunity for fashion designers to reimagine long brown jackets, thick grey skirts, and sensible leather gloves for everyday wear.

Sectors Adopting This

Fashion Retail
Opportunity for retailers to offer back-to-school inspired clothing and accessories.
Accessory Design
Opportunity for designers to create stylish and practical school-inspired bags and cases.
Fashion Design
Opportunity for designers to reimagine traditional school attire for everyday fashion.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 27%
Freshness 8%

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