It seems that every TV show that wants to be ironically funny at one point or another has a character pointing out that they live in real life.
The line and idea that TV characters live in real life and not on a TV show has been overused to the point of full circle self satire. However, seeing the most popular TV shows of the last twenty years make the same joke over and over again in two minutes makes the joke funny all over again, as proved by this YouTube mashup by comedy troupe Slacktory. No matter how critically acclaimed or popular a show is, it seems like no one is above making the ironic joke.
From kids shows to adult dramas, every genre takes a stab at self-irony at some point. It only gets better when viewed out of context, whether you live in the real world or not.
Why This Trend Is Growing
- TV Self-irony
- The trend of TV characters breaking the fourth wall can be utilized in creating unexpected and humorous marketing campaigns.
- Meme-ification of TV Culture
- The trend of creating mashups and memes of popular TV shows can be used as a tool for social media marketing campaigns.
- Overused Jokes as Comedy
- Repurposing and reusing overused jokes in a new and creative way can create viral marketing campaigns that poke fun at current trends.
Industries Being Reshaped
- Television
- TV networks can use the trend of TV self-irony to create new and innovative content that resonates with audiences.
- Advertising
- Digital marketing and advertising agencies can use the meme-ification of TV culture to create viral marketing campaigns that appeal to younger audiences.
- Comedy
- Comedy troupes and comedic writers can utilize overused jokes as comedy to create new and fresh content that resonates with audiences.
