Revealed at NAIAS, the Lincoln MKZ concept car features a new design with classic undertones. The concept vehicle is a four-seater that takes inspiration from classic auto concepts. The Lincoln MKZ Concept features vintage-inspired statements that include a prominent split-wing grille reminiscent of the 1930s, a cognac-colored finish and champagne-hued leather seats. A retro-inspired design is paired with the latest MyLincoln Touch™ technology that is showcased on a flush-mounted center LCD touch screen.
The interior materiality is a fusion of wood, aluminum and leather, paying homage to Lincoln's past classics. The Lincoln MKZ concept car has a multitude of customizable options such as front-wheel-drive and all-wheel-drive and features Lincoln Drive Control and adjustable suspension. This classic car revival is an unexpected concept vehicle that puts emphasis on intricate detail and craftsmanship while staying true to their brand.
Key Themes Behind This Trend
- Classic Car Revivals
- Recent classic car revival designs feature vintage-inspired statements that are paired with the latest technology.
- Customizable Vehicles
- Classic car revivals now feature a multitude of customizable options ranging from vehicle drive to suspension and even interior design.
- Heritage Branding
- The classic car revival trend highlights the value of heritage branding and the importance of staying true to a brand's roots.
Where This Applies
- Automotive Industry
- The automotive industry can capitalize on this trend by incorporating design elements from past classic cars into new vehicle designs.
- Luxury Goods Industry
- The luxury goods industry can take advantage of the recent classic car revival trend by incorporating vintage-inspired materials and designs in their products.
- Technology Industry
- The technology industry can collaborate with the automotive industry to integrate new technology into classic car designs, creating a unique product that appeals to classic car enthusiasts.
