What is the trend of limited-time beverages?

Creating limited-time hot beverages can create a sense of urgency for customers to act quickly and try the product before it disappears.

What is the trend of summer flavors?

Incorporating popular summer flavors into new forms of drinks can be a great way to attract customers who crave unique and seasonal tastes.

What is the trend of virtual vacation experience?

Marketing new hot beverage products as a mini-vacation experience can attract customers who are looking for a quick escape without physically leaving their location.

What are the implications for the convenience store industry?

Convenience stores can benefit from offering unique and seasonal limited-time products to attract customers and boost sales.

What are the implications for the coffee and beverage industry?

The coffee and beverage industry can take advantage of seasonal flavors to create new and innovative products that will capture the attention of customers.

What are the implications for the marketing and advertising industry?

Marketing and advertising companies can focus on creating campaigns that promote new products as a virtual vacation experience to attract customers who need a quick escape from day-to-day life.

S'Mores Hot Cocoa Beverages : limited hot beverages

S'Mores Hot Cocoa Beverages

Convenience Store Holiday Beverages Image 1

Convenience Store Holiday Beverages Image 2

Festive Convenience Store Coffees Image 1

7-Eleven's Limited Hot Beverages Provide a Vacation for the Senses

Laura McQuarrie — August 14, 2021 — Lifestyle

References: prnewswire

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

There are two new limited hot beverages that are being introduced to 7-Eleven just for a limited time and they promise to provide "a mini-vacation for customers’ taste buds." There's the coconut coffee and the s'mores hot cocoa, which share favorite summer flavors in new forms.

While the coconut coffee helps to bring a taste of the tropics to convenience stores with 100% Arabica beans and toasty notes, the decadent s'mores hot cocoa blends a rich base of hot chocolate with sweet vanilla, marshmallow and golden graham flavors.

With these two drinks, 7-Eleven recognizes that "many Americans are hoping to squeeze in a last-minute, well-deserved vacation after a year spent close to home," and these beverages help to support small trips and staycations alike without needing to go very far for a sense of escape.

Trend Themes

Limited-time Beverages — Creating limited-time hot beverages can create a sense of urgency for customers to act quickly and try the product before it disappears.
Summer Flavors — Incorporating popular summer flavors into new forms of drinks can be a great way to attract customers who crave unique and seasonal tastes.
Virtual Vacation Experience — Marketing new hot beverage products as a mini-vacation experience can attract customers who are looking for a quick escape without physically leaving their location.

Industry Implications

Convenience Store — Convenience stores can benefit from offering unique and seasonal limited-time products to attract customers and boost sales.
Coffee and Beverage — The coffee and beverage industry can take advantage of seasonal flavors to create new and innovative products that will capture the attention of customers.
Marketing and Advertising — Marketing and advertising companies can focus on creating campaigns that promote new products as a virtual vacation experience to attract customers who need a quick escape from day-to-day life.

1.4

Score

Popularity

Activity

Freshness