The Lily Donaldson Equipment Spring 2011 ad takes to the beach in this summer-fresh shoot. The model sports nothing more than sparkling jewels and men's style button-ups, which have been tailored towards a more formal feminine silhouette. Perfect for the office, this collection has a refined and sophisticated feel.
The Lily Donaldson Equipment Spring 2011 campaign has an elegant and timeless appeal.
Implications - The move towards natural and pure looks in fashion photography represents a greater desire for simplicity in the consumer world. While society moves through different patterns of styling and makeup from excessive to simple and back again, the current trend is routed in effortless beauty that represents a more realistic and attainable standard for the average woman.