The Lilly Lab Summer 2011 collection is bold and bright, which is perfect for the season.
Lilly Lab, which is designed and created by mother-daughter duo Lynne "LG" and South Godfrey, is a unique blend of what can be defined as intentional mistakes. The line was started in an effort to create chic wear for female skateboarders, but has caught on in the fashion world. The prints are effortless -- the tees look like the splattering paint was purely accidental.
With Lilly Lab's bright neon prints, the T-shirts are perfect to wear on those sunny summer days. Known as the 'Boyfriend' tee, the shirt is shapeless and creates flow.
This designer duo has created super unique pieces that are perfect for any girl who wants to look effortless and eye-catching.
What's Driving This Trend
- Intentional Mistake Fashion
- New trends in fashion embrace imperfections and intentionally created mistakes.
- Effortless Fashion
- Fashion trends are moving towards easy-to-wear styles with flow and comfort.
- Skateboarder-inspired Fashion
- Skateboarding culture is influencing the fashion world in bold and unique ways.
Who This Affects Most
- Fashion Industry
- The fashion industry has an opportunity to create new designs and collections that embrace intentional mistakes and effortless styles.
- Skateboarding Industry
- The skateboarding industry can explore new partnerships and collaborations with fashion brands that are inspired by skateboarding culture.
- Online Retail Industry
- Online retailers have an opportunity to cater to customers looking for unique and trendy fashion styles that embrace imperfections and offer comfort.
