Lightning Bolt was known back in the 70s for their stellar surfer dude style and selling the beach lifestyle. The brand has recently launched their Summer 2010 campaign and it seems they have taken things back to the days of California dreamin’ in this time warped style.
Everything from the clothes to the hair and the actual photography itself suggests that Lightning Bolt’s 2010 campaign was taken straight from the 1970s.
Some of the styles include long tube dresses, horizontal lines and cute printed bikinis. The yellow tinge of the photographs suggest that they are old and worn, but somehow refreshing.