Jordan Brand has announced a new colorway for its low-cut Air Jordan 1 model called the ‘Light Olive.’ The shoe features tones of light olive, sail, and white across the design and is accentuated by a leather base. Canvas overlays in light olive are a contrast to the light-colored base, and this soft brown shade extends to the Swooshes and additional detailing. The laces, branding, and heel come in light olive as well, while the sneaker rests on a white midsole and olive rubber outsole.
Arriving as another Fall silhouette, the ‘Light Olive’ colorway perfectly embodies the colors of autumn. The Air Jordan 1 Low in ‘Light Olive’ will be released on September 2 at select retailers and on the Nike website.
Image Credit: Nike
Key Themes Behind This Trend
- Fall Colorway Sneakers
- With the release of the 'Light Olive' Air Jordan 1 Low, there is an opportunity for sneaker companies to develop more fall-inspired colorways.
- Low-cut Sneakers
- The Air Jordan 1 Low continues to gain popularity, presenting an opportunity for companies to explore more low-cut sneaker designs.
- Leather-based Sneakers
- The leather base of the Air Jordan 1 Low 'Light Olive' highlights an opportunity for companies to create high-quality leather-based sneaker designs.
Where This Applies
- Footwear
- The 'Light Olive' Air Jordan 1 Low release provides footwear companies with an opportunity to capitalize on fall-colored and low-cut sneaker designs.
- Fashion and Apparel
- With the popularity of sneaker culture, fashion and apparel companies could benefit from incorporating fall colorways and low-cut sneaker designs into their collections.
- Sportswear
- The Air Jordan 1 Low 'Light Olive' release provides an opportunity for sportswear companies to expand their sneaker offerings with styles that are both functional and fashionable.
