Lidija Kolovrat's Fall/Winter 2016 collection was unveiled at ModaLisboa earlier this week and featured a mix of urban and nomadic undertones. Featuring standouts like draped tunics, knitted capes and oversized coats, the collection was designed with young urbanites in mind.
In addition to embodying an air of comfort, the Lidija Kolovrat menswear range was also designed to withstand the elements of winter. The designer dressed models in a fresh take on nomadic apparel, pairing oversized and draped staples with geometric face paint and paint-topped hairstyles.
This runway presentation's subtle take on war paint is reflective of a growing fad in the realm of masculine beauty. In addition to embracing sophisticated skincare and grooming products, modern consumers are responding to gender-neutral fashions while experimenting with cosmetics more than ever before.
What's Driving This Trend
- Gender-neutral Fashion
- The trend towards gender-neutral fashion is opening up opportunities for designers to create unisex clothing lines.
- Men's Beauty Products
- There is an opportunity for brands to capitalize on the growing trend of men experimenting with cosmetics by expanding their men's beauty product lines.
- Combining Comfort and Style
- The trend of creating comfortable yet stylish clothing lines creates opportunities for designers to create pieces that can withstand the elements of winter.
Who This Affects Most
- Fashion
- Designers can incorporate geometric face paint and paint-topped hairstyles into their fashion lines to create a unique and edgy look.
- Cosmetics
- Cosmetic brands can increase their target audience and sales by creating more gender-neutral products.
- Winter Clothing
- With the demand for comfortable yet stylish winter clothing, there is an opportunity for winter clothing brands to differentiate themselves from competitors by focusing on quality and style.
