Gothic and austere, the Lida Baday Fall 2012 ad campaign really hones in on the dark elegance of the ensembles it showcases. Like old Victorian oil paintings, model Marla Boehr is pale, stoic and regal. Posing alone or with typical portrait props such as fruit, books and more, the dark-haired beauty provides the perfect canvas for the sartorial artworks envisioned by the Canadian fashion designer.
Shot by photographer Chris Nicholls with art direction by Diti Katona, the Lida Baday Fall 2012 ad campaign is nevertheless very minimalist. The black backdrop and dark clothing complement each other in this manner, although the result is dramatic rather than basic. On beauty duty was Simone Otis, who paired Boehr's porcelain skin, piercing eyes and contoured makeup with pulled back hair.