This flavoured body powder from Urban Decay comes in many flavours such as honey, marshmellow, cocoa and cherry.
All flavours work as a normal body shimmer powder, leaving your skin glowing with a glittering sheen. Its not until someone gives you a good licking that they will discover it a flavour. Unless of course you want to tip them off first use it as a really dodgy chat up line?
Implications - In a crowded consumer market, one of the best ways a company can establish itself as inventive is by investing in a product that is similar to others in its field, but contains a strong and radical gimmick. By offering consumers a different way to enjoy an old product, the company shows a commitment to originality.
All flavours work as a normal body shimmer powder, leaving your skin glowing with a glittering sheen. Its not until someone gives you a good licking that they will discover it a flavour. Unless of course you want to tip them off first use it as a really dodgy chat up line?
Implications - In a crowded consumer market, one of the best ways a company can establish itself as inventive is by investing in a product that is similar to others in its field, but contains a strong and radical gimmick. By offering consumers a different way to enjoy an old product, the company shows a commitment to originality.
Trend Themes
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Flavoured Body Powders — There is potential for introducing more unconventional flavours that haven't been explored yet to truly disrupt the market.
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Edible Cosmetic Products — The novelty of edible cosmetics and the potential for unique flavours can attract a new customer base and create opportunities for upscaling production and distribution.
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Interactive Product Experience — Innovating product experiences by making it interactive and intriguing can differentiate the brand and attract more consumers looking for a one-of-a-kind experience.
Industry Implications
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Beauty and Cosmetics — Exploring edible cosmetics can revolutionize the beauty industry and create a new niche market with unique products.
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Food and Beverage — The potential for new flavours and ingredients can attract a new customer base in the food and beverage industry, especially in the confectionery and dessert market.
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Adult Novelty — Market shifts towards more playful and interactive experiences in the adult novelty industry can provide opportunities for innovation and differentiation in a relatively stable market.
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