In an effort to thwart all those who would try to drive up the price of the Lexus LFA supercar, which will hit the American market in January of 2011, Lexus has announced the car will be available by lease only.
Lease holders will be able to buy the car after the two years are up. According to Brian Smith, Lexus VP of Sales, the idea behind the Lexus LFA supercar is to get “people out driving the car and not just parking it in a museum or selling it at an inflated price.” Check out more Lexus cars below.
What Makes This Trend Stand Out
- Car Leasing
- The trend of offering high-end automobiles for lease only disrupts traditional purchasing models, ensuring accessibility and discouraging price gouging.
- Disruptive Marketing
- Lexus's strategy of encouraging active driving and discouraging resale creates a disruptive marketing approach that emphasizes exclusivity and a unique ownership experience.
- Preventing Price Manipulation
- By implementing a lease-only policy, Lexus aims to prevent market manipulation and ensure fair pricing for their high-demand luxury supercar.
Sectors Adopting This
- Luxury Automotive
- The luxury automotive industry can capitalize on the trend of lease-only offerings to attract more consumers and create exclusive ownership experiences.
- Marketing and Advertising
- The marketing and advertising industry can explore disruptive strategies, like discouraging resale and emphasizing exclusivity, to promote products and build brand loyalty.
- Finance and Leasing
- The finance and leasing industry can seize the opportunity to create innovative leasing models for luxury goods, ensuring accessibility and sustainability while avoiding price manipulation.
