The Another Magazine Let's Get Tough editorial is being delivered as a part of the publication's Spring/Summer 2013 issue. Model Nastya Kusakina took on the coming warm months with an aggressive attitude as she stood before a mod hotel.
Kusakina's seasonally appropriate apparel came of stylist Karen Langley's vision for Let's Get Tough. In addition to the floor length dresses, included here based on their thin textures and ivory color schemes, Langley opted for high rise bathing suits, black mesh tops and strap heels.
Hair expert Riad Azar was equally essential to this Another Magazine production as he let down Kusakina's bleached blonde tresses in a haphazard manner. He in this way got at the very beachy look that many women seek out come spring and summer.
Key Themes Behind This Trend
- Aggressive Summer Fashion
- There is a market opportunity for fashion brands to incorporate high rise bathing suits, black mesh tops, ivory color schemes, and strap heels into their designs for the summer season
- Beachy Hairstyles
- Disruptive innovation exists for hair stylists to focus on creating new haphazard beachy looks, using bleached blonde tresses or other materials to suit the spring and summer season
- Mod Poolside Shoots
- Mod black and white poolside shoots present opportunities in photography for fashion magazines and fashion brands in creating a unique atmosphere for their summertime fashion collections
Where This Applies
- Fashion
- The fashion industry can use this trend to create new seasonal designs that can be marketed to customers who are looking for summer apparel that embodies an aggressive attitude
- Hair and Beauty
- The hair and beauty industry can develop innovative beachy hairstyles for the spring and summer season that can stand out from current trends and draw in more customers
- Photography
- The photography industry can leverage this trend to create captivating, mod black and white poolside shoots for editorial photoshoots, fashion campaigns, and advertisements
