Although featuring one of the most basic designs in the realm of fashion, a good basic T-shirt is often hard to find; the Leslie Fremar Fruit of the Loom line solves this problem.
The celebrity stylist collaborates with the classic apparel company to create the perfect line of basics. Cut to fit in all the right places, the pieces in the Leslie Fremar Fruit of the Loom line can be worn casually or sophisticated depending on what they're paired with.
Fremar used to go to the men's section of Fruit of the Loom to get her basics, so it wouldn't be surprising if she shopped from her own line.
Implications - Comfortable yet stylish apparel is what consumers are looking for. Designs that incorporate a high fashion aspect with function are appealing to customers who don't want to sacrifice either one. In order to attract a wider audience, companies could focus on this desire for both when creating their products.