Japanese sportswear brand Descente recently launched the seasonal ALLTERRAIN capsule of leisurewear designs prepared for the Fall/Winter 2019 season. The range is packed with a series of technical outerwear looks as well as the signature EXP 19.5 backpack to stay true to the brand's high-quality standards. The Descente ALLTERRAIN series is an award-winning collection consistently.
Some of the standout items in the capsule include the MIZUSAWA DOWN JACKET, which features thermal bonding with no quilting. It is also constructed from seam-tape and delivers unmatched waterproof elements. Every single piece in the capsule goes through an intricate design process to ensure that technological elements are paid attention to. This is exemplified by the Parahood technology system that is informed to stop any snow or rain to pool around the jackets' neckline.
What's Driving This Trend
- High-tech Leisurewear
- The ALLTERRAIN capsule showcases the importance of technical elements in leisurewear, presenting an opportunity for brands to incorporate innovative designs and materials.
- Sustainable Outerwear
- Descente's focus on durability and long-lasting materials presents an opportunity for sustainable outerwear brands to incorporate similar practices.
- Waterproof Fashion
- The Descente ALLTERRAIN capsule's waterproof elements suggest an opportunity for waterproof fashion to become a disruptive trend in the apparel industry.
Who This Affects Most
- Sportswear
- The Descente ALLTERRAIN capsule is an example of how sportswear brands can incorporate high-tech elements into their designs.
- Outdoor Apparel
- Descente's durable and waterproof designs in the ALLTERRAIN capsule present an opportunity for outdoor apparel brands to incorporate similar elements.
- Sustainable Fashion
- The Descente ALLTERRAIN capsule's emphasis on long-lasting materials presents an opportunity for sustainable fashion brands to incorporate similar practices.
