LEGO has announced 'LEGO Spice Girls,' a set of five LEGO figurines modeled after the famous pop stars. This set marks the first venture into recreating real people for the toymaker under the LEGO brand. With the tagline "the Spice Girls are brick," these toys recreate each detail of the iconic girl group's look from hairstyles to accessories in brick toy form. The LEGO Spice Girls are a part of the 'LEGO BrickHeadz' line of realistic-looking toy products.
The LEGO Spice Girls collection will be available online or in-store at official LEGO brand retail locations for $64.99 CAD, or approximately $51 USD. The toys will be sold as a complete set, so every purchase comes with a complete set of the five girls, including miniature versions of stage equipment, such as microphones and microphone stands.
Image Credit: LEGO
What's Driving This Trend
- Celebrity Toy Collections
- Expand into creating toy collections based on famous celebrities or public figures from different industries.
- Realistic Toy Lines
- Create toy collections with a realistic look and aesthetic.
- Nostalgic Toy Revivals
- Recreate and release toys from decades past that are familiar to adults who grew up with them.
Who This Affects Most
- Toy Manufacturing
- Manufacture the toys, improving their quality and design to reflect real-life figures.
- Entertainment and Media
- Leverage the popularity of celebrity figures to create and license branded toys.
- Retail
- Sell these specialized toy collections in dedicated stores or sections within larger stores to discerning consumers who value their uniqueness and collectibility.
