While the Lego Employee Brick may be the same size as standard toy pieces, it is priced at $14,500. The 25.65 kg 14k gold piece was once bestowed upon past staff members who put in over 25 years at the company's headquarters in Hohenwestedt, Germany.
Those who received the Lego Employee Brick were employed between the years of 1979-1981. A maximum of two were made each year, adding to the exclusivity of the honor, not to mention its exorbitant price tag.
Collectors interested in the Lego Employee Brick can rest assured of its authenticity. It is being sold with its original packaging, a navy and cream display box. Best of all its historic value which stems from its relevance to the iconic Lego brand.
Key Themes Behind This Trend
- Exclusive Collectible Items
- The high price and limited availability of the Lego Employee Brick highlights the trend of exclusive and sought-after collectible items.
- Historical Value in Branding
- The Lego Employee Brick showcases the growing trend of incorporating historical value and nostalgia into branding and marketing.
- Brands Embracing Luxury
- The high-priced Lego Employee Brick reflects the trend of brands from different industries embracing luxury and targeting high-end consumers.
Where This Applies
- Collectibles
- The collectibles industry can capitalize on the trend of creating exclusive and high-value items like the Lego Employee Brick.
- Marketing and Branding
- The marketing and branding industry can find disruptive innovation opportunities by integrating historical value, nostalgia, and exclusivity into brand strategies, like with the Lego Employee Brick.
- Luxury Goods
- The luxury goods industry has an opportunity to cater to affluent consumers by producing high-priced and limited-edition products, as seen with the Lego Employee Brick.
