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Toy-Branded Mobile Games

LEGO® DUPLO® WORL‪D is Available for iOS iPad and iPhone Devices

— February 23, 2021 — Tech
LEGO® DUPLO® WORLD is a mobile game available for iPad and iPhone iOS users. The kid-friendly game is designed to encourage imagination and creativity while meeting "the developmental needs of 2-5-year-olds" with targeted, educational activities.

Ideal for families with children, LEGO® DUPLO® WORL‪D is an award-winning and parent-approved gaming app that features a variety of interactive environments and activities -- from Number Train that teaches children math skills to Airplane Adventures that is centered around virtual travel. Additional activities include food-themed puzzles, construction site mini-games, a pretend game of play house, rescue adventures and more.

In addition to making interactive play educational, LEGO® DUPLO® WORL‪D is a mobile game parents can feel good about, especially as more struggle to balance childcare, home schooling and personal work commitments during the ongoing COVID-19 pandemic.
Trend Themes
1. Educational Mobile Games - As technology continues to revolutionize K-12 education globally, there are opportunities for companies to create interactive educational mobile games like Lego Duplo World that encourage creativity and imagination while helping kids develop important skills.
2. Gamification of Learning - Gamification is a buzzword in the education sector. There are opportunities for companies to create mobile games for kids that incorporate gamification elements like virtual rewards, points systems, leaderboards to make learning more fun and engaging.
3. Interactive Learning - Interactive learning is the future of education, and mobile games like Lego Duplo World are exemplary of interactive learning experiences. Companies can create more interactive mobile games that blur the line between work and play to make education more appealing to kids.
Industry Implications
1. Mobile App Development - The continued growth of the mobile app development sector offers opportunities for developers to create educational mobile games such as Lego Duplo World that are fun, interactive, and user-friendly.
2. K-12 Education - The education sector has been hit by the pandemic, and there are opportunities for companies to create tools that make remote learning easier and more effective. Interactive mobile games like Lego Duplo World can help parents who are schooling their kids at home balance their workload.
3. Toy Manufacturing - Toy manufacturers can create more innovative toys that integrate with mobile games like Lego Duplo World. This integration will not only boost sales of toy products but also keep kids engaged with their toys.
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