Jordan Brand introduces a new tonal look to its Dub Zero sneaker model with the Legend Blue colorway to drop, also inspired by the iconic Air Jordan 11 silhouette. The colorway made its original debut back in 2014, sitting on top of a white and ice blue clear outsole base.
This time around, it draws elements from the brand's silhouettes including the Air Jordan 4, 11, 6, 12, 13, 15, 17, and 20. The shoe is made with a blend of white throughout the upper and accented with legend blue, black, and natural grey. It is made with all-white leather material and boasts laser printed details throughout the side paneling accent and Legend Blue rounds out the shoe by the midsole.
Image Credit: Nike
Key Themes Behind This Trend
- Cool-toned Sneakers
- Continued growth in demand for unique and high-quality sneakers with new colorways, patterned designs, and materials.
- Innovative Sneaker Design
- Disruptive innovation opportunities for sneaker companies to incorporate a blend of different brand silhouettes and materials to create new and unique designs.
- Streetwear Fashion
- The continued rise in popularity of streetwear fashion, which views unique and eye-catching sneakers as a key component of a complete outfit.
Where This Applies
- Footwear Industry
- Opportunities for footwear companies to create and sell new, unique, and in-demand sneakers to a growing market.
- Fashion Industry
- Opportunities for fashion companies to integrate sneakers into complete outfits, drawing on new colorways and patterns to captivate customers.
- Design Industry
- Opportunities for designers to collaborate with sneaker companies to develop new designs and concepts that meet the evolving demands of sneaker enthusiasts.
