Lee X H&M is Offering an Eco-Friendly Denim Collection
Ellen Smith — January 19, 2021 — Eco
Lee X H&M offers a sustainable denim collection that is set to release at the end of the month. The two brands are powerhouses in their respective industries, making this collaboration an exciting one for both parties. With Lee's sustainable mindset, and H&M's reach and production ability, this collection is set to expand from womenswear to Menswear, even offering pieces for children.
The capsule collection will be made using 100% recycled cotton jeans. According to H&M’s global sustainability manager, Pascal Brun, “The Lee x H&M collaboration clearly shows our efforts in making fashion sustainable and transparent. From the use of materials to water saving methods, we are pushing the boundaries and opening our doors for how you can design and produce denim garments.
Image Credit: H&M
The capsule collection will be made using 100% recycled cotton jeans. According to H&M’s global sustainability manager, Pascal Brun, “The Lee x H&M collaboration clearly shows our efforts in making fashion sustainable and transparent. From the use of materials to water saving methods, we are pushing the boundaries and opening our doors for how you can design and produce denim garments.
Image Credit: H&M
Trend Themes
1. Sustainable Denim - As consumers become more eco-conscious, there is an opportunity for brands to create sustainable denim collections made with recycled materials.
2. Collaborations Between Sustainable Brands - Collaborating with other sustainable brands in different industries can lead to exciting and innovative products that appeal to eco-conscious consumers.
3. Eco-friendly Children's Wear - Expanding sustainable fashion to children's wear can open up new markets while also promoting eco-friendly habits from an early age.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of sustainable denim by using recycled materials, implementing water-saving methods, and collaborating with other sustainable brands.
2. Retail - Retailers can appeal to eco-conscious consumers by promoting sustainable denim collections and collaborating with sustainable brands to create exciting and innovative products.
3. Children's Apparel - Children's wear industry can capitalize on the opportunity to promote sustainable habits from an early age and tap into the market of eco-conscious parents by offering eco-friendly clothing options for kids.
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