LeakStrong Leakproof activewear is a new category that's being explored by Knix and it is introducing shorts, leggings and skorts to support anyone who wants to lead a more active life. Built-in protection for everything from bladder leaks, sweat and menstruation is discreetly included in the garments. With lightweight, quick-drying and moisture-wicking fabrics, these activewear designs focus on comfort and helping people move better.
While the leggings and shorts absorb up to 30ml (six tsp or six tampons) of liquid, the skorts have the capacity to absorb up to 15ml (three tsp) of liquid.
Based on customer research and feedback, Knix found that 80% of women experience leaks when they are active and 70% avoid exercise and movement altogether because of leaks. As a customer-centric brand, Knix is now moving into activewear to help people improve their daily lives with designs that provide comfort, protection and peace of mind.
What's Driving This Trend
- Leakproof Activewear
- A trend of combining absorbent technology with activewear to support those who experience bladder leaks, sweat and menstruation during physical activity.
- Customer-centric Design
- A trend of designing products based on customer feedback and research to provide comfort, protection and peace of mind.
- Inclusive Fitness Wear
- A trend of creating activewear products that cater to diverse customer needs and body types, enabling a more inclusive exercise experience.
Who This Affects Most
- Sportswear
- The sportswear industry can leverage leakproof technology integration to create comfortable and inclusive designs for its customers.
- Feminine Hygiene
- The feminine hygiene industry can explore the intersection of technology and comfort to create innovative and discreet products for women.
- Healthtech
- The healthtech industry can develop integrated technologies for wearables that monitor and measure bodily functions, such as bladder activity and menstruation, to enhance customers' physical activity experience.
