The Léa Seydoux for ASOS April 2012 editorial is sugary sweet, boasting key looks from Mui Mui, Prada and ASOS. Lea Seydoux is a rising star in the film and fashion industry, recently shining in Woody Allen's 'Midnight in Paris.' Her effortless elegance and charming gap tooth have stolen the heart of the pop culture world.
The editorial follows a narrative of a sunny afternoon on the streets of Paris. With candy carts, electric blue walls and energetic cafes, the series is spunky and playful. The featured couture showcases the coming trends of spring. The photos are rich with punchy patterns, pastels and neons. While these may seem like classic spring styles, the modernity is added with the tossing together of contrasting concepts.