Le Noir Partie 3 by Mert & Marcus for Vogue Paris is a dark new series for the September issue featuring supermodels Kate Moss and Saskia de Brauw. This editorial captures the models giving demonic stares while wearing gothic monarch attire, and accessorized with hair-raising crosses.
The stylist Katy England has adorned the duo in all-black fashion including lacy frocks, sheer fabrics, velvet dresses and cascading headdresses. The stylist has combined ebony monarch styles with gypsy elements to create a dark story that stands out.
Mert Alas & Marcus Piggott are a team working for Art Partner, and they have helped define styles and looks over the last 10 years. They are one of the most well-respected and admired photographers of today, and they focus on print and film.
Why This Trend Is Growing
- Gothic Fashion
- Disruptive innovation opportunity: Develop a sustainable and ethical gothic clothing line that combines modern fashion with traditional gothic elements.
- Dark Beauty
- Disruptive innovation opportunity: Create a virtual reality makeup platform that allows users to experiment with and apply dark and edgy makeup looks.
- Alternative Photography
- Disruptive innovation opportunity: Develop a mobile app that uses AI-powered filters to recreate the distinct style of Mert & Marcus's gothic photography.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Explore new materials and techniques to create eco-friendly fabrics and accessories for gothic fashion.
- Beauty
- Disruptive innovation opportunity: Develop a line of cruelty-free and vegan cosmetics specifically designed for dark and gothic makeup looks.
- Photography
- Disruptive innovation opportunity: Invent a revolutionary camera technology that captures the unique aesthetic of gothic photography without complex post-production editing.
