Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Lazy Oaf Collection Features Cynical Graphics

 - Apr 8, 2017
References: lazyoaf & hypebeast
The new Lazy Oaf collection was released for Summer 2017, which is no surprise considering the apparel's use of pastel color palettes, and the editorial's bright and flowery backdrops.

Despite the cheeriness of the color palettes and promotional shots, the Lazy Oaf collection is centered around a contemptuous theme, with graphics that read "GO AWAY," "NOT TODAY," "DON'T BOTHER," and "DON'T GO OUTSIDE" decorating the apparel. Often, the graphics are printed in bold hues that clash with the rest of the muted color palettes, so that they're at the focus of the apparel.

Featured in the Lazy Oaf collection are tees, button-up shirts, lightweight jackets, shorts, polos, hoodies, hats, and even sunglasses -- which can be purchased from the brand's online store.