British fashion label Percival has partnered with outwear heritage brand Lavenham to launch a new collaborative apparel collection that centers around high-quality craftsmanship and locally-sourced garments.
The new Percival x Lavenham collaboration features a range of fall-ready quilted jackets and vests, all of which arrive adorned with bespoke embroidery. The pieces feature a variety of color combinations, mixing navy blues, light khakis, and bright oranges. In addition, the quilted jackets feature corduroy collars, which serve to lend them an interesting workwear appeal. The embroidery on both the jackets and the vests features nature-inspired imagery, such as daises, leaves, botanical arrangments, and swans.
For those interested, the Percival x Lavenham collaboration is now available to shop on Percival's website.
Image Credit: Percival
Why This Trend Is Growing
- Local-sourcing
- The partnership between Percival and Lavenham centers around high-quality craftsmanship and locally-sourced garments, creating opportunities for small businesses to collaborate and expand their consumer base.
- Bespoke Embroidery
- The combination of quilting and bespoke embroidery creates unique and personalized pieces, presenting a disruptive innovation opportunity for custom apparel and accessories.
- Nature-inspired Imagery
- Nature-inspired embroidery on both jackets and vests presents an opportunity for eco-friendly and sustainable fashion designers to collaborate with traditional brands.
Industries Being Reshaped
- Fashion
- The new collaborative collection by Percival and Lavenham highlights the importance of craftsmanship and locally sourced materials in contemporary fashion, providing opportunities for niche brands to collaborate with traditional ones.
- Apparel
- The embroidered quilt jackets and vests in this collaboration illustrate the importance of customization and personalization in the fashion industry, creating opportunities for manufacturers to offer similar products.
- Textile
- The locally sourced materials used in this collaboration and the emphasis on high-quality craftsmanship highlights the importance of sustainable and eco-friendly textiles, creating opportunities for small businesses to address this emerging market.
