The US Glamour June 2015 Later, Layers! editorial depicts a live haircut. Photographer Dusan Reljin captured this engaging production, which focused on model Crystal Renn who sat smiling as inches were chopped off her dark mane.
The many stages of hair cutting were portrayed in this high fashion series. This was made apparent through wet tresses, blow-dried looks and loose waves. Even where chopped strands lined Renn's face, this US Glamour team made the images come across as orderly and refined.
Make up artist Kristi Matamoros selected both both and subdued cosmetic styles. This delivered a memorable juxtaposition as Renn sported natural, neutral tones via metallic eye shadow as well as bright pops of purple lipstick.
What Makes This Trend Stand Out
- Live Haircut Photography
- Disruptive innovation opportunity: Develop a platform or app that offers live streaming of haircut sessions, allowing people to virtually experience the process and make informed decisions about their own haircuts.
- Orderly and Refined Hairstyles
- Disruptive innovation opportunity: Create a line of hair care products that specialize in providing the same level of precision and refinement as showcased in the US Glamour photoshoot, appealing to consumers who value professional-looking hairstyles.
- Juxtaposition of Natural and Bold Makeup
- Disruptive innovation opportunity: Develop a makeup line that combines natural and bold elements, allowing users to easily create unique looks by mixing neutral tones with bright pops of color.
Sectors Adopting This
- Beauty & Personal Care
- Disruptive innovation opportunity: Integrate advanced technology, such as augmented reality, into the beauty and personal care industry to offer virtual hairstyling and makeup applications.
- Fashion & Photography
- Disruptive innovation opportunity: Explore new ways to incorporate live haircut photography and unique presentation techniques into fashion and photography campaigns, creating engaging and dynamic visual experiences.
- Streaming & Social Media
- Disruptive innovation opportunity: Build a social media platform dedicated to streaming beauty content, where professionals and enthusiasts can share live haircut videos, tutorials, and personalized advice.
