Jasper Dolphin from popular music collective Odd Future has pioneered his very own fashion brand called Last Call. The new Los Angeles-based label offers casual garments like hoodies, T-shirts, sweat shorts, and baseball caps, all of which are inspired by Dolphin’s favorite things to do. The range depicts playful graphics of anime characters, dogs, and cartoon designs, but the collection’s focal point is a T-shirt of the Earth engulfed in flames and surrounded by Last Call branding.
Last Call’s debut collection arrives in white, gray, black, green, and tan colorways, making potential outfit combinations unlimited. The brand’s offerings are now available on the Last Call website, ranging in price from $40 USD to $100 USD.
Image Credit: Castro Clifton
What's Driving This Trend
- Actor-backed Fashion Brands
- More actors will launch their own fashion brands and market them to their fans.
- Playful Graphic Streetwear
- Streetwear brands will incorporate more playful and cartoon-like graphics in their designs.
- Casual Garment Brands
- Brands will offer garments that are casual, comfortable, and inspired by favorite activities or hobbies.
Who This Affects Most
- Fashion
- Fashion brands can incorporate playful graphics in their collections to appeal to a wider audience.
- Entertainment
- Entertainers can leverage their fan base to launch their own fashion brands.
- E-commerce
- E-commerce platforms can provide a platform for emerging fashion brands to reach a wider audience.
