Eyelash extensions applied by a technician have become increasingly popular, however, one brand is disrupting the industry with its at-home DIY eyelash extensions. Lashify offers easy-to-apply eyelash extensions that differ from traditional falsies in two ways — the DIY eyelash extensions last up to five days (compared to one night of falsies) and the placement of the lashes. Regular lashes are glued to the top of the lash line, however, Lashify is glued to the underside of the lashes.
Lashify sends users a control kit that includes two sets of lashes, two types of adhesive (clear and black), a tweezer-type applicator, and an adhesive sealant. Consumers can purchase the Lashify Control Kit online for $145 USD. While this may seem costly, the kit is reusable and is significantly less expensive than visiting a salon for extensions.
Image Credit: Josh Dickinson
What Makes This Trend Stand Out
- DIY Eyelash Extensions
- More brands could offer DIY eyelash extensions with longer-lasting results and a user-friendly experience for at-home use.
- Underside Lash Placement
- More companies could explore the placement of false lashes on the underside of natural lashes to offer a more comfortable and natural-looking result.
- Reusable Kits
- As more consumers look for at-home beauty solutions, reusable DIY eyelash extension kits with various adhesive options could become more popular.
Sectors Adopting This
- Beauty
- The beauty industry could benefit from exploring innovative and user-friendly at-home DIY eyelash extension products.
- E-commerce
- E-commerce companies offering DIY beauty solutions and kits could capitalize on the growing demand for at-home beauty treatments.
- Subscription Services
- Subscription services could offer a new and innovative way to provide consumers with regular DIY eyelash extension kits and supplies.
