While the typical work commute has shortened drastically in the wake of the COVID-19 pandemic, many consumers are still looking for protective laptop bags to keep their technology safe from kids, pets, coffee spills and more. Cue SOLO NEW YORK's new collection of work-from-home-friendly laptop bags, designed specifically for the modern telecommuter.
The collection includes the Duane Hybrid Briefcase that channels the downtown city spirit with a full-sized laptop compartment, an internal iPad/tablet pocket, and two quick-access pockets. The Highpass Hybrid Backpack Briefcase, on the other hand, features an ultra-lightweight design with a sleek herringbone material perfect for the office or after-work drinks.
For those who prefer totes, the Austin Hybrid Backpack Tote is a practical work bag that can change from tote to backpack with ease and boasts a fully padded laptop and tablet compartments, a back panel that slides over luggage, and more. Another option is the eco-friendly Re:store Tote made from recycled plastic bottles that will take you from the office to the grocery store with its urban-cool gray design.
Lastly, the Region Backpack is a durable and sleek option that has a feather-light design coupled with a multi-pocket design to accommodate all your devices and supplies. It's available in three colorways including city-black, cool grey, and deep burgundy.
The SOLO NEW YORK laptop bags are available online and at select retailers starting at $54.99 USD.
Image Credit: SOLO NEW YORK
What Makes This Trend Stand Out
- Protective Laptop Bags
- Disruptive innovation opportunity: Develop laptop bags with advanced protective features to keep technology safe in various environments.
- Work-from-home Accessories
- Disruptive innovation opportunity: Create innovative accessories designed specifically for remote work, such as laptop bags with integrated charging capabilities.
- Eco-friendly Work Bags
- Disruptive innovation opportunity: Design sustainable laptop bags made from recycled materials that appeal to environmentally conscious consumers.
Sectors Adopting This
- Fashion Accessories
- Disruptive innovation opportunity: Incorporate tech-friendly features into fashionable laptop bags that cater to style-conscious professionals.
- E-commerce
- Disruptive innovation opportunity: Develop an online marketplace exclusively for work-from-home accessories, including laptop bags and other essentials.
- Sustainable Products
- Disruptive innovation opportunity: Collaborate with sustainable fashion brands to create laptop bags that align with the growing demand for environmentally-friendly products.
