Bringing a laid-back vibe to a traditionally couture clothing line, the Lanvin Sport Fall Winter 2014 campaign features model Benjamin Eidem strolling along an empty skate park.
Seeking to showcase their sport collection in a more approachable manner, the Lanvin Sport Fall Winter 2014 campaign utilizes the carefree and playful aspect of skate parks and hipster activities to attract youthful consumers. Blending sophisticated sportswear with a more relatable background setting, the Lanvin Sport Fall Winter 2014 campaign will surely entice youths and skateboarders to dress more elegantly on the skate hills. Changing up the way designer fashion lines are marketed to consumers, the Lanvin campaign is introducing high-end products to a more diverse audience, showcasing that designer goods don't necessarily have to featured in an exclusive manner.
What's Driving This Trend
- Skate-inspired Fashion
- Fashion brands can incorporate skate park themes and styles into their designs to appeal to younger, more casual audiences.
- Casual Couture
- High-end fashion lines can attract a more diverse audience by showcasing how their clothing can be styled in a more approachable and everyday, but still sophisticated, way.
- Lifestyle Marketing
- Marketing campaigns can experiment with showcasing their products in real-life settings to appeal to customers looking for a relatable lifestyle aesthetic.
Who This Affects Most
- Fashion
- Fashion brands can explore using skate culture as a theme or style inspiration for their clothing lines.
- Marketing and Advertising
- Marketing agencies can experiment with showcasing products in relatable, everyday settings to connect with younger, more casual audiences.
- Sporting Goods
- Sports equipment companies can collaborate with fashion brands to develop stylish and functional gear for skateboarding and other casual sports.
