Summer-Ready Premium Footwear Capsules

LANVIN and Suicoke Join Forces on a New Capsule

LANVIN and Suicoke are the latest two forces to work together on a new collection of footwear that is ready for the summer season ahead. The two launch two styles -- highlighting the Mok and the Depa V2 silhouette, which highlights the Greek-sourced woven braids that is true to LANVIN's design language.

It adds a touch of luxury to the minimal looks and both of these are set to launch online beginning May 31st. The colorway palette is muted with the tonal option of black and off-white, making it versatile to wear with most outfits. The shoes are detailed with cobranded detailing along the straps of the shoes. Additionally, all of the footwear is perforated for breathability.

Image Credit: Suicoke

Luxury-minimal Footwear
There is an opportunity for luxury fashion brands to collaborate with footwear companies for minimal, yet luxurious summer footwear designs.
Breathable Perforated Footwear
Perforated footwear designs offer breathability and comfort, an opportunity for athletic and outdoor companies to implement similar perforation technology into their footwear designs.
Tonal Color Palette Capsules
Brands can develop tonal color palette capsules that offer versatility and easy styling options for consumers, particularly for summer collections.

Industries Being Reshaped

Luxury Fashion
Luxury fashion brands can partner with footwear companies to create upscale minimalist summer footwear collections.
Athletic Footwear
Athletic companies can incorporate perforation technology into their footwear designs to offer breathability and comfort for their customers.
Outdoor Apparel
Outdoor apparel and footwear companies can develop perforated footwear designs for increased breathability and comfort during outdoor activities.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 48%
Freshness 17%