Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,612 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,612 cutting edge ideas.

Californian Beach-Inspired Fashion

ERL Focuses on Laid Back Fashion For a SSENSE-Exclusive Capsule

— April 3, 2019 — Fashion
Eli Russell Linnetzis is a photographer and designer, who is also the mind behind the new label ERL and he works in collaboration with artist Jordan Wolfson and Nike on a new collection of laid back fashion for SSENSE. The capsule will be exclusive to the retailer and it highlights a design language that captures the relaxed essence of Californian beaches.

The main element of the capsule is the prominent use of pink corduroy, boasting brightly colored textures. The comfort-focused designs come in sweatpants, socks, button-up tops, and shorts. There are branded details in the form of embroidery found at the chest of the shirt and at the hem area of the shorts. The pack of socks arrive in the colors of gray, pink, and aqua blue, contrasted by a black Swoosh.
Trend Themes
1. Beach-inspired Fashion - Designers could explore utilizing beachy elements in their clothing to create a more relaxed look and feel.
2. Exclusive Capsule Collections - Retailers could collaborate with designers and offer exclusive capsule collections to attract customers looking for unique products.
3. The Comfort Trend - Designers could prioritize comfort in their clothing, utilizing sweatpants, socks, and other casual pieces to appeal to consumers seeking comfort in their clothing.
Industry Implications
1. Fashion & Apparel - Fashion brands and designers could explore incorporating laid back, beach-inspired elements and prioritizing comfort to appeal to customers seeking a more casual and relaxed look and feel.
2. Retail - Retailers could collaborate with designers to offer exclusive capsule collections and differentiate themselves from other retailers.
3. Photography & Design - The success of ERL's collection highlights the potential for photographers and designers to enter the fashion industry and bring their unique aesthetic to clothing, offering a new perspective on fashion design.
3.8
Score
Popularity
Activity
Freshness