The Lady Petrova SS12 collection and lookbook was made for Lana Del Rey. A beautiful blend of gangster and girly, the pieces will appeal to the contemporary woman looking to add some street cred to her otherwise sophisticated wardrobe. Channeling her inner sultry songstress, the red-headed model has also been given a '60s makeover, a generation that Lana Del Rey is known to have a soft spot for.
Designed in Melbourne, Australia, the Lady Petrova SS12 collection and lookbook was shot in studio against a colorful curtain complete with a painted rainbow and some scattered flowers on the floor. Complementing the whimsical, lace-trimmed frocks perfectly, the lookbook accentuates the girlishness of the looks without taking away from the tough chic edginess of each of the pieces.
What's Driving This Trend
- Gangsta-girly Aesthetic
- There is an opportunity for fashion brands to embrace this unique aesthetic, blending tough streetwear with feminine touches for a new and exciting look
- '60s Revival
- As evidenced by the Lady Petrova SS12 collection, there is potential for a comeback of retro fashion styles with a modern twist
- Whimsical Lookbooks
- Brands can experiment with creative and playful photoshoots to showcase their collections in a way that captures attention and adds to the overall aesthetic
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the Gangsta-Girly Aesthetic trend by producing collections that blend feminine accents with tough streetwear
- Retail
- Retail stores can use Lady Petrova's '60s Revival collection as inspiration to showcase retro clothing and accessories with a modern twist in their stores
- Photography
- Photographers can use the creative and playful style of Lady Petrova's lookbook as inspiration to create unique and memorable photoshoots for fashion brands
