Dior Commissioned 10 Artists in Its New 'Lady Art' Project
Ellen Smith — December 15, 2017 — Fashion
Dior is collaborating with artists to offer consumers an updated take on some of the brand's most iconic hand bags, in a new project entitled, Lady Art.
10 different artists have been commissioned to re-design the high-end designer's 'Lady Dior' bag, which features an oversized silhouette that the artists can play around with. Most interestingly, the brand gave these artists complete creative freedom throughout this project, directing the creators to design the bag however they see fitting. Artists could alter the bag's shape, size and even fabric, creating something entirely new out of an iconic fashion staple.
Lady Art stands as an innovative example of how high-end designers are altering their brand to appeal to the consumer who values personalization and authenticity.
10 different artists have been commissioned to re-design the high-end designer's 'Lady Dior' bag, which features an oversized silhouette that the artists can play around with. Most interestingly, the brand gave these artists complete creative freedom throughout this project, directing the creators to design the bag however they see fitting. Artists could alter the bag's shape, size and even fabric, creating something entirely new out of an iconic fashion staple.
Lady Art stands as an innovative example of how high-end designers are altering their brand to appeal to the consumer who values personalization and authenticity.
Trend Themes
1. Artistic Collaboration - Opportunity for luxury brands to collaborate with artists to offer consumers personalized and authentic products.
2. Creative Freedom - Embracing creative freedom in product design to create unique and unconventional versions of iconic fashion items.
3. Personalization and Authenticity - Catering to consumer preferences for personalized and authentic products by allowing artists to redesign iconic fashion staples.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage the power of artistic collaboration to create exclusive and highly desirable products.
2. Art and Design - Opportunities for artists to collaborate with famous fashion brands and showcase their creativity in a different medium.
3. Consumer Goods - Product personalization and authenticity can be incorporated across various consumer goods segments to attract and engage customers.
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