Dior is collaborating with artists to offer consumers an updated take on some of the brand's most iconic hand bags, in a new project entitled, Lady Art.
10 different artists have been commissioned to re-design the high-end designer's 'Lady Dior' bag, which features an oversized silhouette that the artists can play around with. Most interestingly, the brand gave these artists complete creative freedom throughout this project, directing the creators to design the bag however they see fitting. Artists could alter the bag's shape, size and even fabric, creating something entirely new out of an iconic fashion staple.
Lady Art stands as an innovative example of how high-end designers are altering their brand to appeal to the consumer who values personalization and authenticity.