Contemporary Mermaid Editorials

The 'La Vie Est Belle' Beauty Story Highlights Technicolored Hair

Claudia from Eskimo Model Management channels a contemporary mermaid in 'La Vie Est Belle,' a beauty shoot that highlights technicolored hair and makeup looks. Creative direction for the image series is courtesy of makeup artist Dasha Kopecka while its photography is the work of 2W Studio.

Posing in a set of surrealist portraits, model Claudia pulls off vibrant cosmetics and hair color applications. Taking cues from hairstyles that have gained popularity on social media platforms like Instagram, this editorial boasts reverse ombre styles that are accented with turquoise scalp details.

Moreover, 'La Vie Est Belle' also spotlights raver-inspired eyebrows in a hot pink hue along with blended eyeshadow looks that mix pink, violet and turquoise elements together in an artful way.

Contemporary Mermaid Fashion
An opportunity for makeup brands to create new products and applications for mermaid-inspired looks.
Technicolored Hairstyles
Salons and hair care brands can capitalize on the trend of bold, vibrant hair colors and offer new dye options and services.
Surrealist Beauty Portraits
Photographers and artists can explore surrealist concepts in beauty photography and provide unique, creative imagery for editorial spreads.

Where This Applies

Beauty
Beauty brands can use the trend of technicolored hair and bold makeup looks to create innovative, eye-catching products.
Fashion
Fashion brands and designers can incorporate mermaid-inspired styles and colors into their collections.
Photography
Photography studios and artists can specialize in surreal, concept-driven beauty portraits and offer a unique service to clients.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 98%
Activity 94%
Freshness 8%

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