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California Hip Hop Apparel

Snoop Dogg and Mark Gonzales Were a Part of adidas' 'L.A. Stories' Line

— November 8, 2016 — Fashion
Mark Gonzales, an American skateboarder and artist who's perhaps better known by some as 'The Gonz,' joined with Snoop Dogg to create the 'L.A. Stories' line for adidas Skateboarding.

Paying tribute to the Californian lifestyle that they both know well, Mark Gonzales and Snoop Dogg imbue the apparel with crisp vibrant color palettes. In order to give it a sunny feel that links it well to the southern city, the two leave most pieces stark white, adding on faded graphics for a dreamy vintage look. In addition to a selection of tees, long-sleeves and hoodies, L.A. Stories includes a pair of custom 'Matchcourt Mids.'

Like the apparel, the sneakers are mostly white, however a bright ocean blue marks adidas' classic three stripe branding on the sides. Meanwhile, the heel and the tongue sport a plaid pattern that makes it especially unique. Those wishing to get Mark Gonzales and Snoop Dogg's collaborative line will be able to find it in adidas Skateboarding stores and online come early December.
Trend Themes
1. Skateboarding Collaboration - The collaboration between Mark Gonzales and Snoop Dogg for adidas Skateboarding presents opportunities for other clothing and footwear brands to partner with influential skateboarders and musicians to create unique apparel lines.
2. Vintage-inspired Graphics - The use of faded graphics on the apparel in the 'L.A. Stories' line highlights the opportunity for fashion brands to incorporate vintage-inspired elements in their designs to appeal to consumers seeking a nostalgic aesthetic.
3. Customized Sneaker Patterns - The plaid pattern on the heels and tongue of the 'Matchcourt Mids' sneakers demonstrates the potential for footwear brands to experiment with customized and unique patterns to differentiate their products in the market.
Industry Implications
1. Fashion - Fashion brands can leverage the success of the 'L.A. Stories' line to explore collaborations with artists, musicians, and athletes in order to create innovative and attention-grabbing collections.
2. Skateboarding - The collaboration between Mark Gonzales and Snoop Dogg signifies an opportunity for skateboarding brands to collaborate with influential figures from other industries to create exclusive products that resonate with skate culture.
3. Footwear - The unique design elements of the 'Matchcourt Mids' sneakers in the 'L.A. Stories' line open up possibilities for footwear brands to experiment with customized patterns and graphics to offer consumers more personalized and distinctive shoe options.
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