Model Jules Weg at AS Management stars in 'Rusty', a botanical editorial that is captured by photographer Krzysztof Wyzynski's lens. The fashion story is Male Model Scene's latest exclusive that features a slew of designer menswear pieces.
For the story, Jules dons a wardrobe of structured coats, baseball caps and botanically printed bomber jackets that match his floral backdrop. Though sleek and sophisticated, the pieces all feature athletic details and are inspired by classic sportswear.
The fashions featured in Krzysztof Wyzynski's Male Model Scene exclusive include looks from Dolce & Gabbana and Giorgio Armani along with pieces from more affordable labels like River Island and Zara.
Overall, this fashion story embraces vibrant imagery and mixes its model photography with floral frames and backdrop elements.
What's Driving This Trend
- Botanical Menswear
- Opportunity for designers to create menswear pieces that incorporate botanical prints and athletic details.
- Structured Coats
- Opportunity for designers to innovate and create new styles of structured coats for men.
- Floral Fashion Photography
- Opportunity for photographers to explore and experiment with floral frames and backdrop elements in fashion photography.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity for fashion designers to integrate botanical prints and athletic details into menswear.
- Photography
- Disruptive innovation opportunity for photographers to incorporate floral frames and backdrops in their fashion photography work.
- Apparel Retail
- Disruptive innovation opportunity for retailers to stock and promote structured coats for men, alongside menswear pieces with botanical prints.
