Hidden Face Lookbooks

The Kris Van Assche x Linda Farrow Spring Campaign is Monochromatic

Model Edouard Plongeon stars in the Kris Van Assche x Linda Farrow Spring 2012 eyewear campaign. The captivating black and white photo series lensed by photographer Alessandro Dal Buoni features monochromatic imagery that is overexposed and bright.

While some images display stylish eyewear looks worn by Edouard, others show the model hiding his face and shying away from the camera. The model wears a tailored wardrobe styled by Mauricio Nardi with slicked back hair by Joseph Pujalte. Photographer Alessandro plays with light and shadow for an end result that is sharp and clean. Kris Van Assche collaborates with eyewear designer Linda Farrow for the debut of his first ever sunglasses collection. The line, available in six different styles, is inspired by all things industrial and utilitarian with sleek, titanium lines.

Image Credit: Alessandro Dal Buoni

Industrial-inspired Eyewear Trends
The collaboration between Kris Van Assche and Linda Farrow for industrial-inspired eyewear presents an opportunity for disruptive innovation in the fashion eyewear industry.
Monochromatic Photography Trends
The monochromatic imagery featured in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the photography industry, particularly in fashion photography.
Hidden Face Lookbook Trends
The trend of hiding the model's face in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the fashion advertising industry, particularly in eyewear advertising.

Who This Affects Most

Fashion Eyewear Industry
The collaboration between Kris Van Assche and Linda Farrow for industrial-inspired eyewear presents an opportunity for disruptive innovation in the fashion eyewear industry.
Photography Industry
The monochromatic imagery featured in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the photography industry, particularly in fashion photography.
Fashion Advertising Industry
The trend of hiding the model's face in the Kris Van Assche x Linda Farrow campaign presents an opportunity for disruptive innovation in the fashion advertising industry, particularly in eyewear advertising.
SCORE
3.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 36%
Freshness 8%