The Kris Van Assche Fall/Winter 2009 lookbook is an illustrated work of art from Italian artist Andrea Mastrovito. You could frame and mount every one of Mastrovito’s black and white pencil drawings.
The artistic and unique lookbook depicts a fashionable hero in many realistic yet fantastic situations. The wild and masculine muse of the Kris Van Assche Fall/Winter 2009 campaign looks both unkempt and chic-giving off an easy, laissez-faire attitude that most men aspire to.
What Makes This Trend Stand Out
- Illustrated Lookbook Art
- Harnessing the power of illustrations to create visually stunning lookbooks that captivate consumers.
- Fashionable Hero Imagery
- Using realistic yet fantastic portrayals of fashion heroes to create a distinct and memorable brand image.
- Masculine Laissez-faire Attitude
- Embracing the easy-going and effortlessly stylish appeal of a laissez-faire attitude in men's fashion.
Sectors Adopting This
- Fashion
- Utilizing illustrated lookbooks to showcase clothing collections in a visually engaging and artistic manner.
- Art
- Exploring the potential of commissioned illustrations as a unique way to promote fashion brands and campaigns.
- Marketing and Advertising
- Incorporating fashionable hero imagery and a laissez-faire attitude in branding strategies to resonate with target audiences.
