The Art & Business Montaz Story is Lensed by Koty 2
Jana Pijak — May 27, 2015 — Fashion
References: koty2 & designscene.net
Models Justyna, Ola and Magda star in 'Montaz,' a fragmented fashion editorial that is lensed by photographers Koty 2. The image series boasts wardrobe styling by Olga Roth and collage-inspired graphics that resemble ripped paper.
This editorial's fashions range from stripped and fitted knits to floral dresses that are more traditionally feminine in their look. The pieces are sourced from a number of independent and fast fashion labels including Sylwia Rochala, COS and Zara among other names.
Hair styling for 'Montaz' is courtesy of Ula Kozina who works with makeup artist Gabi Strama. The beauty team opts for cosmetics and hair styles that are fresh-faced and subtle while photographers Koty 2 experiment with this editorial's layout--one that features striking and ripped elements.
This editorial's fashions range from stripped and fitted knits to floral dresses that are more traditionally feminine in their look. The pieces are sourced from a number of independent and fast fashion labels including Sylwia Rochala, COS and Zara among other names.
Hair styling for 'Montaz' is courtesy of Ula Kozina who works with makeup artist Gabi Strama. The beauty team opts for cosmetics and hair styles that are fresh-faced and subtle while photographers Koty 2 experiment with this editorial's layout--one that features striking and ripped elements.
Trend Themes
1. Fragmented Fashion Editorials - Disruptive innovation opportunity: Explore innovative ways of presenting fashion editorials through fragmented and collage-inspired graphics.
2. Independent and Fast Fashion Labels - Disruptive innovation opportunity: Capitalize on the growing trend of sourcing fashion from independent and fast fashion labels to cater to consumer preferences for unique and affordable clothing options.
3. Fresh-faced and Subtle Beauty - Disruptive innovation opportunity: Develop new beauty products or techniques that enhance a fresh-faced and subtle aesthetic, aligning with the current beauty preferences showcased in 'Montaz' editorial.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Introduce new photography techniques or tools that allow for experimentation with layouts and visual elements in fashion editorials.
2. Independent Fashion Labels - Disruptive innovation opportunity: Build an online platform or marketplace that supports and promotes independent fashion labels, providing consumers with easier access to their unique designs.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Create beauty products that focus on achieving a fresh-faced and subtle look, appealing to consumers who prefer natural-looking makeup.
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