The 'Jah Ruhles' collection shows that there is a market for everything, including knitwear for ravers. The collaboration between Virginie Morillo and her mother consists of brightly colored knits embedded with text and 90s-inspired graphics like aliens, smiley faces and ying-yangs. The individual stitches that make up knitwear lends the garments a perfect 8-bit feel.
Virginie designed the raver-inspired garments, which were then hand-knit by her mother. The psychedelic looks are complemented by an equally eccentric lookbook that pair the unique, hand-knitted pieces with colorful hair, chunky boots and odd accessories.
Even though the techniques are nothing new, the collection injects a youthfulness into these knitted garments that seem to be "straight out of a technival 1992," making the traditional craft hip and appealing to younger audiences.
What Makes This Trend Stand Out
- Youthful Craft
- The use of traditional craft techniques in a youthful and eccentric way creates opportunities for disruptive innovation in both fashion and textile industries.
- Nostalgic Graphics
- The use of 90s-inspired graphics in fashion items has the potential to be a disruptive innovation opportunity for both fashion and graphic design industries
- Handmade Collaborations
- The collaboration between designers and hand-knitters creates new opportunities for innovation in the fashion and textile industries.
Sectors Adopting This
- Fashion Industry
- This collection has the potential to disrupt the fashion industry by capturing the attention of younger audiences with its vibrant designs.
- Textile Industry
- The use of traditional knitting techniques and graphic designs in this collection has the potential to disrupt the textile industry and create new product offerings.
- Graphic Design Industry
- By incorporating 90s-inspired graphics into fashion items, this collection can inspire new trends and create opportunities for disruptive innovation in the graphic design industry.
