The brand new KITH Military collection is the newest offering for Spring 2018 and it carries a range of both in-house offerings and collaborative pieces. Overall, the capsule delivers a total of 25 pieces boasting earthy hues and military-influenced pattern designs. Some of the offerings for the warmer season includes the label's BDU shirt, Monroe Denim, the reversible MA-1 Jacket and Cargo Mercer III.
One of the standout offerings from the collection is the Columbus Cargo pants due to its ripping details and repaired panel accents, finished with paint splatter detailing. Some of the collaborative pieces include KITH's work with Makavelic on some bags, and Alpha Industries for bomber jackets. The brand-new KITH Military collection will be dropping at KITH locations and online beginning March 16th.
What's Driving This Trend
- Militaristic-inspired Fashion
- Opportunity for fashion brands to incorporate earthy hues and military-influenced patterns design in their collections for the upcoming seasons.
- Collaborative Collections
- Opportunity for brands to collaborate with like-minded brands to create unique and exciting pieces for their customers.
- Repaired/painted Accents
- Opportunity for brands to add noticeable details like ripping and paint splatter to their clothing to stand out in a crowded market.
Who This Affects Most
- Fashion
- Fashion brands can incorporate militaristic-inspired designs to elevate their collections.
- Retail
- Retailers can create exclusive collaborative collections that capture the attention of customers.
- Apparel
- Brands can create repaired and painted accents on their clothing to appeal to a younger demographic that values unique clothing.
