The Kinesio Tape at London 2012 is making a breakthrough appearance, effortlessly featured as art on Olympic bodies.
The therapeutic tape is used as a preventative measure against muscle spasms and trick joints. Backed by extensive research and tests, it is clear that these Olympians have found it useful in supporting their sport. Everyone from track runners to volleyball players to gymnasts have been spotted with these colorful markings on their body.
It serves not only as good measure for them, but also as a form of art previously unseen at the Olympics. Audiences can pick out the problem areas that athletes have and perhaps feel more sympathetic to their tough training and pressure to perform.