Nike SB has officially teamed up with skate brand HUF to launch an all-new Dunk Low sneaker silhouette, which arrives as a tribute to the brand's late founder Keith Hufnagel, who passed away two years ago due to cancer. In addition, the new silhouette is being offered in three colorways: one that pays homage to New York City, another dedicated to friends and family, and a third that evokes the imagery of San Francisco.
No doubt, the headlining sneaker is the NYC model, which leverages a Yankee-themed color scheme. As a result, the shoe's leather uppers feature both white and dark navy panels, while the heels come adorned with an etched illustration of New York's retro skyline.
Image Credit: Nike
What Makes This Trend Stand Out
- Skateboarding Sneakers
- Opportunity for sports brands to develop new silhouettes that cater to the skateboarding subculture.
- City-themed Sneakers
- Opportunity for fashion brands to create sneakers that pay homage to iconic cities and landmarks.
- Founder Tribute Sneakers
- Opportunity for brands to release limited-edition sneakers as a tribute to a founder or influential figure.
Sectors Adopting This
- Sports Apparel
- Opportunity for sports apparel brands to collaborate with skateboarding brands and develop new products for the skateboarding subculture.
- Fashion
- Opportunity for fashion brands to collaborate with iconic cities and landmarks and release city-themed products.
- Sneaker Industry
- Opportunity for the sneaker industry to leverage limited-edition releases and create buzz around tributes to founders or influential figures.
