Keira Knightley and Emily Hope manage to hold straight faces in the Vogue Italia January 2011 editorial while sporting comical black beards, mustaches and teardrops – reminiscent of the Captain Morgan’s pirate.
Knightley maintains a flirty and mischievous air about her in the mostly black and white shoot. Styled in breezy spring 2011 attire, the models look absolutely gorgeous in pieces by Valentino and Chloe within this Vogue Italia January 2011 spread.
Implications - Consumers in modern society are looking for products that offer an entertaining factor. Items that feature a whimsical element appeal to shoppers who want to forget their responsibilities for a brief moment.
Why This Trend Is Growing
- Whimsical Fashion
- Fashion brands can create lines featuring comical and entertaining elements that appeal to consumers looking for an escape.
- Humorous Accessories
- Accessories brands can offer playful items such as fake mustaches and beards to cater to consumers seeking a lighthearted touch.
- Whimsical Editorial Shoots
- Fashion magazines can create editorial shoots like Vogue Italia January 2011 that feature whimsical elements to attract readers looking for a playful experience.
Industries Being Reshaped
- Apparel
- Apparel companies can introduce comical elements to their clothing lines.
- Accessories
- Accessories brands can offer imaginative and whimsical items to appeal to consumers seeking entertainment.
- Media
- Fashion editors can create editorial shoots featuring whimsical elements to entertain readers and attract more subscribers.
