Keira Knightley and Emily Hope manage to hold straight faces in the Vogue Italia January 2011 editorial while sporting comical black beards, mustaches and teardrops – reminiscent of the Captain Morgan’s pirate.
Knightley maintains a flirty and mischievous air about her in the mostly black and white shoot. Styled in breezy spring 2011 attire, the models look absolutely gorgeous in pieces by Valentino and Chloe within this Vogue Italia January 2011 spread.
Implications - Consumers in modern society are looking for products that offer an entertaining factor. Items that feature a whimsical element appeal to shoppers who want to forget their responsibilities for a brief moment.