In a world where more people are frowning and not smiling enough, one creative agency decided to take a stand. Californian agency 'We are Matik' decided to give resident happiness in the Los Angeles streets with a keep-smiling machine. Smile bot influences everyday lives to move forward in a positive way.
The installation is approachable by design and invites people to insert their faces into one of the four belly portals of the bot. When you smile, the box brings participants in a colorful and magic universe; the sad blue of the beginning changes into happier and more vibrant colors accompanied by sounds harmonization. It’s more than just enjoying the show, this initiative pushes to share the happiness. If four participants are smiling at the same time, it activates the Ultra-Smile Mode increasing sounds and lights effects to create a stunning rainbow.
Implications - One initiative of the new positive era
Urban Playfull installation
Key Themes Behind This Trend
- Resident Happiness
- Creating interactive installations that promote happiness and positivity in urban environments.
- Interactive Experiences
- Designing installations that actively engage participants through facial recognition technology and responsive visuals and sounds.
- Social Sharing
- Encouraging participants to share their positive experiences and spread happiness through social media.
Where This Applies
- Art and Entertainment
- Using interactive emotion installations to enhance the visitor experience in museums, galleries, and amusement parks.
- Retail
- Incorporating interactive emotion installations in retail spaces to create a unique and engaging shopping experience for customers.
- Advertising and Marketing
- Utilizing interactive emotion installations as a marketing tool to create memorable and shareable brand experiences.
