Dippable Fudge Cookies

Keebler's Fudge Stripes are Packaged with Marshmallow-Flavored Dip

Keebler's Fudge Stripes s'mores reinvent the classic cookie in a snackable format with marshmallow-flavored dip. The crispy cookies can be found in 1.5-ounce packages that are perfect for taking on the go or enjoying as a quick indulgence at home after school or during work.

The Fudge Stripe Dipm's can be enjoyed as a nostalgic snack for all ages and they tap into the demand for snacks with crunchy textures and dippable formats.

This new offering from the Ferrara Candy Co. is a sweet treat that remixes the original cookies made with real fudge. The decadent Keebler Fudge Stripe Dipm's can also be found in a variety for dipping the cookies into liquid Keebler fudge.

Dippable Snacks
Expanding the trend of snacks with dippable formats through novelty pairings and flavor offerings.
Reinvented Classics
Innovating on classic snacks such as cookies by adding unique flavors and pairings to attract a modern audience.
Convenient Indulgence
Meeting the demand for convenient snacks for on-the-go indulgence through portable packaging and single-serve options.

Industries Being Reshaped

Snack Foods
Snack food companies can look to implement dippable formats and reinvent classic snacks to attract a younger demographic.
Confectionery
Confectionery companies can capitalize on the trend of indulgent snacks by creating unique pairings and flavors for consumers looking for a sweet treat.
Packaged Foods
Packaged food companies can create portable and single-serve options for consumers looking for convenient indulgent snacks on-the-go.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 55%
Freshness 11%